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Podcast #2 – Erwin de Boer – How sound is used for design and branding

Our guest in this episode is Erwin de Boer. Erwin is currently working as a marketing expert and has ample experience as a Sound brand designer. He also expanded his hands-on experience to video and photography.

He created sounds for many clients among which are Eindhoven Airport, Wave Kitchen Products, to 3d Audio for Virtual Reality applications for the company Zoll.

He kindly shares his industry experience and how different levels of sound branding are approached and implemented.

We also discuss opportunities to incorporate sound or music in different locations and scenarios to improve the experience. 

At the end he also reveals questions he has for science.

Show Notes

Reach out to Erwin de Boer at:

Websites: or

Instagram:, his personal handle is: @boer1993



How music works – David Byrne