Our guest today is Prof. Alan Sanfey. Alan is a Principal Investigator at the Donders Institute for Brain, Cognition and Behavior.
Previously he has held positions as Associate Professor of Psychology at the University of Arizona, and as a postdoctoral research fellow at Princeton University.
He currently heads the Decision Neuroscience group at the Donders Institute, and his research uses a novel approach to the study of both individual and interactive decision-making by combining the methods of behavioral experiments, functional neuroimaging, and formal economic models.
A further goal of his group is to use the knowledge gleaned from these studies to inform public policy debates.
In this conversation we talk about the science of decision making and how it could be used in industry. We discuss various aspects of decision making theory and how industry has tried to incorporate them and where things sometimes go wrong.