Mind Trace as a startup story
Beyond featured Mind Trace and the story behind it: a research path that started at the Donders Institute and moved toward a product for understanding how people respond to content. The piece captured the early bridge between scientific curiosity, marketing questions, and a simpler way to run attention research.
What the article covered
- How conversations with marketers during PhD work helped shape the product idea.
- Why webcam-based measurement made the research easier to access.
- How the product challenged slower survey and focus-group workflows.
