A live TV demo in Romania
I Like IT is a Romanian morning show about technology. I ended up presenting Mind Trace there through a personal connection in Bucharest, and the experience quickly became a reminder that explaining a product live is different from explaining it in a controlled pitch setting.
What made it useful
The setting forced a simple explanation: what the product does, why a webcam is enough to start, and how behavioral feedback can become useful without requiring a research lab. A live demo on television adds pressure, but it also strips the story down to what people can understand immediately.
Practical lesson
If a technical product cannot be explained under pressure, the product story is probably still too complicated.